Data Streams

💬 In plain words: Think of Data Streams as inbound pipelines into Salesforce Data Cloud. Streaming ingestion brings in real-time event micro-batches (such as web clicks or mobile interactions), while Batch ingestion loads scheduled, high-volume files (like nightly ERP dumps or CRM syncs). If no native connector exists, the Ingestion API acts as your custom push gateway. Your choice always boils down to one factor: data freshness vs. volume. 📌 Real-Life Example: A shopper adds an item to their cart on your website. That event needs sub-second personalization, so it routes via Streaming Ingestion using the Web SDK or Ingestion API. Meanwhile, your ERP processes a nightly file of 40 million settled transactions—this routes through a scheduled Batch Stream . Match your pipeline to your latency requirements. Core Concepts: Understanding Ingestion Architecture A Data Stream is a configured pipeline that continuously imports data from an external sou...