💬 In plain words: In Salesforce Data Cloud, every Data Model Object (DMO) gets assigned a category. Profile tells us who someone is (individuals). Engagement tells us what happened (time-stamped events). Other is for reference data. This category is not just a cosmetic label—it dictates exactly how Identity Resolution and Segmentation use your data. 📌 Example: Individual and Contact Point Email are Profile DMOs—they define who . Website clicks are an Engagement DMO—they define what happened and when . A product catalog is Other. If you mis-categorize engagement data as a profile, the system will break down trying to "unify" click events as if they were people. 🎬 Real-Life Example: The Segment Marketing Could Not Build The Ask: Marketing requested a simple audience segment: "People who browsed the website but did not buy anything in the last seven days." The Failure: The tech team couldn't build it natively...
Data 360